Growth & Go-to-Market Advisory · Houston, TX
The decisions that set your price are made years before anyone offers one.
Five decisions set what a company is worth: who you serve, what you offer, at what price, through what channel, with what story. Most founders make all five by accident, then discover at the table what they cost. CULT+MATH helps owners make them on purpose — through direct advisory, original research, and frameworks we give away.
One conversation.
No deck. Just the problem.
The Work
Go-to-market strategy, planning and execution — named, sized, sequenced and owned. Sector-agnostic. Engagements are defined by the situation you're in, not the industry you're in.
See how it runs → Research & WritingSound Decisions
Original analysis and visual frameworks for the calls that decide everything else. Dated cases and arguments you can scan in a minute — or sit with for an evening.
Read Sound Decisions → Free · Open AccessFramework Library
Practical tools for thinking clearly and building deliberately. Each one is a single page you can read, share, and put to work immediately.
Explore the frameworks → Research SeriesZombie Corp Series
Original research finding companies that look healthier than they are — and what it costs the healthier businesses around them when they are kept alive anyway.
Read the research → LiveAligned to Act
A growth strategist for your biggest accounts — in your pocket. The accounts that decide your year are won and lost in rooms you will never enter. Aligned to Act gets you ready for them.
Explore Aligned to Act → Research · Open AccessA2A Research
Free research on the economics of running an independent agency — what pricing, retention and scale actually cost. Primary sources, no paywall, no email gate.
Read the research →Who is behind this
I believe the best businesses are built to last — the kind that grow by serving the people around them rather than extracting from them. Companies that treat customers, employees and communities as the source of durable value, not costs to be managed down.
That is the model I want to help build and elevate. CULT+MATH exists to help the people making real decisions see clearly — so they can build the kind of company that is still standing, and still worth standing for, decades from now.
Ipalibo Da-Wariboko · Founder · Houston, TX · More about me